New Customers Are Waiting...Find Them On FacebookFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after-10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight

There are only three ways to grow a business: 1. Bring in new customers 2. Get existing customers to come back more often 3. Get customers to spend more in each transaction Customers are your life blood. You need people who are willing to spend their hard-earned money to use your products or services. Whatever you call them - customers, clients, consumers, or patients - without these folks you don't have a business. Generating a stream of customers for your business is a constant requirement. The Customer Stream contains 15 innovative strategies to get more customers flowing through your door, get them to spend more on each visit, and compel them to come back again and again.